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Australian Journal of Pharmacy : April 2005
product news over the counter Treat rosacea topically S CHERING has launched Finacea, a new, topical first-line therapy for mild to moderate rosacea. Pharmacy-only Finacea contains 15 per cent azelaic acid in a gel formulation, and significantly reduces the numbers of papules and pustules associated with rosacea. It has been proven to be well- tolerated, and is safe to use long-term. Finacea is easily absorbed and light on the skin. It is classified Schedule 2 (S2) and is available in a 30g tube. s Greater convenience T Fresh addition N ICORETTE Freshmint gum has an enhanced, longer lasting mint flavour, plus a softer chew compared to other gums, as well as a light, crispy shell. According to Pfizer, 70 per cent of previous quitters believed that if the NRT product they were using had a better taste and texture, they would use more pieces and for longer. On average they used three or four pieces per day. Pfizer research showed that when using Nicorette Freshmint most people used seven or more pieces per day. o make it easier to comply with dosage instructions, Wyeth Consumer Healthcare has introduced a free measuring cup with the entire range of its 100mLand 200mL Dimetapp elixirs. The Infant Drops and Paediatric Drops still come with the same convenient 2mL dropper. Also new is the size of Dimetapp Headcold and Flu—this product has been upsized from a 24-pack to a 30-pack, at the same price. Nicorette Freshmint will be driving customers into pharmacy with more than $4.5 million in media spending on the new product. Nicorette Freshmint comes in pack s sizes of 30 and 105 and in regular (2mg) and extra strength (4mg). s Close your eyes... T HE Children’s Panadol Pharmacy Promotion begins again in May, when a dollar from each specially marked pack of Children’s Panadol will be donated to the Make-A-Wish Foundation. Last year, with the help of Australian community pharmacy, the brand raised $100,000 to help grant wishes for children with life-threatening illnesses. Individual pharmacies also raised another $53,000 by selling soft, colourful toys called Wishies. Richard Oliver, Children’s Panadol senior brand manager, said there was a 27 per cent increase on the number of pharmacies that took part in the promotion in 2003. ‘The Foundation is celebrating its 20th anniversary in 2005, so we urge all of you to get behind them again and help grant 100 additional wishes this year,’ he said. 260 ? THE AUSTRALIAN JOURNAL OF PHARMACY VOL 86 APRIL 2005 s Burn for you A new natural dietary supplement called Cogent db plus aims to help us burn carbohydrates effectively while unlocking energy. It contains a blend of nine herbs, including fenugreek and bitter gourd, which work to help the body absorb glucose and convert it to metabolic energy. s