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Australian Journal of Pharmacy : April 2005
AN AJP/BAUSCH & LOMB ADVERTORIAL product of the month Supporting eye health with Ocuvite Preservision The launch of Ocuvite Preservision, which combines high-potency antioxidants with zinc, extends the ability of pharmacists to help older people with their eye health T HE growing research base on the value of vitamin and mineral supplementation to maintaining health and well being includes significant evidence of the potential role that a combination of high potency antioxidants and zinc can play in helping the eye health of older people. In 2001, the Age-Related Eye Disease Study (AREDS)1 — a 10-year major prospective study that aimed to understand the value of vitamin and mineral supplementation to the vision of older people—demonstrated a direct correlation between the maintenance of eye health and a combination supplement of potent antioxidants (betacarotene, vitamins C and E) and zinc. As a consequence, Bausch & Lomb, a global eye care leader that worked closely with the US-based National Eye Institute on the AREDS project, has implemented these learnings by developing the Ocuvite Preservision eye health supplement. Ocuvite Preservision was developed with the same high-potency antioxidants and zinc combination formula used by the ground-breaking AREDS that demonstrated positive health values for the eyesight of the elderly. Eye health fit for pharmacy According to Claire Snyman, product manager surgical and pharmaceutical at Bausch & Lomb, the availability of Ocuvite Preservision from pharmacies will extend the ability of pharmacists to support the eye health of older people. ‘Ocuvite Preservision is a product that fits well within pharmacy. Pharmacists play an important role in the healthcare of the elderly and have been increasing their contributions to community eye health due to an expanding eye care category,’ said Ms Snyman. ‘Moreover, pharmacy has been increasing its interest in the vitamin and mineral supplementation market. This all means that the launch of Ocuvite Preservision is a win-win for both pharmacists and their ageing patients with poor eye health,’ she said. Antioxidants vs free radicals Evidence suggests that antioxidants assist the functioning of the body’s protective system that defends the body against oxidative damage caused by the highly reactive ‘free radical’ molecules produced by oxidation. These free radicals are believed to be involved in a wide variety of pathological processes, including being implicated in the development of eye problems associated with ageing.1 Antioxidant protection against free radicals is a process that occurs naturally in the body by ingesting antioxidants from one’s diet or through supplementation if the diet is not balanced or sufficient. 1. Hendler SS, Rorvik D (2001). Physicians Desk Reference for Nutritional Supplements, Medical Economics. To support the launch of Ocuvite Preservision and help with its promotion, pharmacists will have access to product specification cards, consumer educational leaflets, product stands and shelf wobblers. These can be ordered via Pharmabroker which is representing Ocuvite Preservision to pharmacy on behalf of Bausch & Lomb. Always read label. Use only as directed. Vitamins should not replace a balanced diet. 1. AREDS Report No 8 (Age-Related Eye Disease Study Research Group), 2001 (1) Arch Opthalmol 2001;119:1417–1436. For further information, contact Bausch & Lomb on: Toll free: 1800 251150 Toll free fax: 1800 805700 THE AUSTRALIAN JOURNAL OF PHARMACY VOL 86 APRIL 2005 ? 257