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Australian Journal of Pharmacy : September 2006
Trusted by over 30 million contact lens wearers and their eye care professionals 1 . For over 15 years, Bausch & Lomb ReNu® products with DYMED® (PHMB) have led the multi-purpose contact lens care solution category on a global scale. In fact, millions of people all over the world are using ReNu® solution, giving them that fresh contact lens feeling. MultiPlus® National media campaign Multi-Purpose Currently, we are making a signifi cant media investment telling your customers about our ‘fresh lens feeling’with television commercials in Sydney and Melbourne, full page advertisements in leading national magazines and a campaign of highly visible point-of-sale material. However, when it comes to recommending an effective, contact lens disinfecting agent, to ensure superior biocidal effi cacy against pathogens (including bacteria and fungi2 ) recommend ReNu® contact lens wearing customers. After all, it’smuch easier to look people in the eye, when you stock one of the most trusted products in the world. Call your Pharmabroker representative for further information on great deals and in store support. MultiPlus® Multi-Purpose solution to your soft that fresh lens feeling every day. 1. Data on fi le. 2. Results of required FDA-ISO stand-alone testing, primary criteria for disinfection effi cacy employing solutions and required microorganisms for manufacturer’s recommended disinfection time. Bausch & Lomb (Australia) Pty Ltd. ABN 34 000 650 251. Level 4, 113 Wicks Road, North Ryde, NSW 2113. Bausch & Lomb (New Zealand) Ltd. C/O 2A Fisher Crescent, Mt Wellington, Auckland, New Zealand. Bausch & Lomb ReNu® trademark of Bausch & Lomb Incorporated, Rochester, NY. ®/TM denote trademarks of Bausch & Lomb, Inc. All other brands are trademarks of their respective owners. © 2006 Bausch & Lomb Incorporated. EVO11542/AUS/AJP is a registered