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Australian Journal of Pharmacy : October 2006
photography Following the digital photo revolution, sales of albums and frames slowed considerably, with consumers viewing and storing images on the computer. Now that digital photos are the norm, new approaches to albums and frames are driving back customers. KEITH SHIPTON and LES BRENER report In the frame T HE Golden Era for album sales was when the 24-exposure developing and processing (D&P) order was king; some customers would store virtually every family pic in an album and some were more selective, but almost every family would have a pictorial archive in volumes of photo albums. The dynamics have changed radically in the last five years. Family photos are now digital images, and largely (and somewhat riskily) stored on computer hard drives or CDs, if they are stored at all. But with photo kiosks becoming ubiq- uitous, and prints from some outlets at ridiculously low prices, consumers are returning to printing. Figures from the Photographic Imag- ing Council of Australia indicate that there will be as many prints made in 2006 than there were in 2002, while 68 ? THE AUSTRALIAN JOURNAL OF PHARMACY VOL.87 OCTOBER 2006 film sales are around one-quarter of 2002 levels. The fundamental difference is that con- sumers are actively selecting the images they wish to print rather than rifling through 24 or 36 prints in the hope there are a few gems. The images which they have gone to the trouble to print are the ‘keepers’, so they will want to take care of them. Album distributors are increasingly promoting their more upmarket lines, such as Playcorp’s two-pack of Your World bonded leather albums. Brand- corp (no relationship), previously a gallery and museum specialist, has recently entered the retail market with a plush range of albums, presentation books and storage boxes—even the shoebox is going upmarket! Product manager with Brandcorp,