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Australian Journal of Pharmacy : October 2006
product news over the counter Nicorette leaps ahead N ICORETTE has overtaken Nicabate as the market leader in the NRT category in pharmacy—which Gold Cross attributes to Pfizer Consumer Healthcare’s decision to keep their product pharmacy only. Nicorette is a supporter of the ‘Ask Your Pharmacist’ consumer campaign, promoting the idea that NRT and other medicines are best bought in an environment that offers professional advice and quality counselling. The Alphapharm NRT product range of Quit-X has also shown an increase in market share since Nicabate became available in grocery outlets, according to Gold Cross. Fever monitoring made easy V ¦ Sun-smart patches N ICK’S has introduced a simple, clever new underarm thermometer, with a child- friendly shape. The design helps position the thermometer’s sensor directly in the ‘hot spot’ under a child’s arm for the most accurate result. The sensor sits under the arm, while the large, easy-to-read LDC display points upward, where both parent and child can see it. Xenical launches consumer ads X Wheee! T www.fgb.com.au ¦ EW SunSignals smart patches are small patches that change colour to alert the wearer when they have been exposed to a dangerous level of UVB rays and need to take protective action against sunburn. The patches are water- resistant and can be applied directly to skin, clothing and hats. www.sunhealthsolutions.com ¦ ENICAL has commenced its first branded consumer advertising campaign, featuring the tagline ‘The Science of Weight Loss’. Marketing manager Ian Harris said the television commercial distances Xenical from the clichés surrounding some weight loss advertising. ‘It explains how the body normally is very good at absorbing fat, and how Xenical enables the body to reject fat and help weight loss,’ he said. ‘It urges those tired of weight loss gimmicks and fads to talk to their pharmacist about how Xenical can help them lose weight scientifically.’ Ginkgo extract shows benefit A ¦ N extract of the leaf of the Ginkgo biloba tree has been found to HE award-winning WeeRide child carrier is now available in Australia. The centre-mounted bicycle child carrier mounts on most bicycles, providing a seat from which children can enjoy and share cycling surrounded by a pair of protective arms. The WeeRide offers improved balance for the rider due to the child’s central position on the bicycle, and the rider is also able to monitor the child’s actions and movements. www.weeride.com.au ¦ 56 ? THE AUSTRALIAN JOURNAL OF PHARMACY VOL 87 OCTOBER 2006 improve the mental capacity of subjects in study conducted at a US university. The study examined the effect of the patented Ginkgo bilobaleaf extract EGb761 on the brain function of healthy adults who had no known cognitive disorders, such as dementia. EGb761 is sold in Australia under the name Tebonin. After six weeks of giving the subjects 180mg per day of EGb761 the researchers noted that the subjects ‘exhibited significantly more improvement on a task- assessing speed of processing abilities’. The control group, who were given a placebo, did not exhibit any change in performance. ‘Trends favouring improved performances in the Ginkgo biloba group were also demonstrated in three of the four remaining tasks that involved a timed, speed of processing component,’ the published report of the study group stated. ¦