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Australian Journal of Pharmacy : October 2006
product news ethical products Advisory Committee and extensive negotiations with the Department of Health and Ageing, agreement has finally been reached that will see the long-acting insulin products Lantus (insulin glargine) and Levemir (insulin detemir), both listed on the PBS from 1 October. ‘As many people who are dependent on insulin are acutely aware, the benefits of using long-acting insulin are significant,’ said Brian Conway, executive director of Diabetes Australia. ‘Up until now, those wishing to utilise this medication have had to pay extremely high prices for the product. This decision is a welcome relief to literally hundreds of thousands of people around the country,’ he said. Long-acting insulin listed F ¦ New quit aid N brands need to better understand the emotional links potential quitters have with smoking. Nicotinell’s ‘Lose the smoke, keep the fire’ ads are aimed at reinforcing smokers’ passion for fun, living and adventure. 1300 667 558. ¦ Zaditen goes S3 Z OLLOWING a recommendation from the Pharmaceutical Benefits ADITEN (ketotifen) eye drops has switched to Pharmacist-Only Medicine (S3) 1 September 2006. Zaditen works in three ways (antihistamine, mast cell stabiliser, eosinophil inhibitor) to relieve seasonal allergic conjunctivitis, and lasts up to 12 hours. Zaditen is available as 2.5mL and 5mL multi dose bottles, and 0.4mL x 20 preservative-free single-dose units, suited for intermittent use and sensitive eyes. 1800 333 363. ¦ The bride is back! T elfast has launched a consumer marketing campaign designed to drive hayfever and allergy sufferers into pharmacy. The campaign includes a new television commercial, magazine advertorials and advertisements, pharmacy merchandising materials and a number of public relations activities. The TVC sees the return of the ‘Telfast bride’ and will be complemented by advertising in Australian Women’s Weekly,Woman’s Day, Good Medicineand Better Homes and Gardens. Vibrant in-store merchandising materials will further support these activities. ¦ OVARTIS Consumer Health has released Australia’s newest NRT gum, Nicotinell. Nicotinell is a coated gum in mint and fruit flavours, and sells in multiple pack sizes of 2mg and 4mg. The gum is available in pharmacies only. TV and outdoor Nicotinell ads draw on new international research into the psychology of smoking. The research found that NRT gum Boost your defences N EW from Blackmores is Immunodefence, which contains lactoferrin from cow’s milk. Lactoferrin is produced naturally in the body when the body is under threat of infection. Blackmores Immunodefence supports the immune system by enhancing immune cell activity; is ideally suited to people who often feel run-down and want to support their immune system; and is available in small, easy-to-swallow capsules. Come in from the cold B 54 ? THE AUSTRALIAN JOURNAL OF PHARMACY VOL 87 OCTOBER 2006 ¦ lackmores has just introduced Olivevital 200mL, a liquid tonic containing olive leaf extract. It has traditionally been used for the relief of the symptoms of coughs, colds, flu and sore throats; to help reduce fevers; for the maintenance of general wellbeing; to help maintain a healthy heart and cardiovascular system; and to help maintain normal blood pressure. ¦