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Australian Journal of Pharmacy : October 2006
Schering-Plough allergy treatment options for your customers B ECAUSE of the many drivers in the behaviour of people with allergies and the wide range of emotional and physical reactions they experience, it is important to be able to offer a broad range of allergy products for different situations and people. As a leader in the market, Schering-Plough offers a full range of allergy products to help pharmacists treat the spectrum of symptoms their customers might present with. Claratyne For pro-active treaters who want a dependable product suitable for every day use that relieves their symptoms so they can get on with their life. Claratyne can offer these customers dependable relief for hayfever and allergy control. Clarinase Clarinase offers powerful control to quickly relieve congestion and other symptoms of hayfever and allergy. The Clarinase proposition of antihistamine and Seasonal hayfever and allergy Repetitive sneezing Runny nose Itchy watery eyes Minor nasal congestion Non-drowsy antihistamine for 24-hour relief pseudoephedrine provides relief from hayfever and allergy symptoms including congestion. It addresses their specific symptoms and interest in more powerful medication. Claramax The number of people who suffer skin allergy symptoms in association with their allergy symptoms is high and the Claramax offer of targeted relief of hives and itchy skin has relevance to many. This broad spectrum control offered by Claramax for skin allergies represents an opportunity. Polaramine Although not everyone is aware of Polaramine, the perceptions of those who are aware demonstrate its value to people whose allergies get in the way of a good night’s sleep. It is targeted at people who are significantly affected by allergies and may use Polaramine for night-time allergy relief. There is a clear opportunity to broaden this niche usage to a larger group of customers. Seasonal hayfever and allergy with nasal congestion Repetitive sneezing Runny nose Itchy watery eyes Severe nasal congestion The power of a non-drowsy antihistamine PLUS a decongestant for 12-hour relief Children Offer Claratyne Syrup for Children Adults Offer Claratyne Suggest Clarinase. Pharmacist advice required Offer Claramax Hives (itchy skin) Skin inflammation Wheal or welts Itch Swelling and redness Non-drowsy antihistamine for 24-hour relief Tablets for adults and syrups for children from six months offering sedating antihistamine relief Suggest Polaramine. Pharmacist advice required Symptoms disturbing patient’s sleep REFERENCES: 1. Schering-Plough U&A Market Research May 2006. 2. IMS MAT August 2006. 3. Walls RS, Heddle RJ, Tang MLK, Basger BJ, O Solley G, Yeo GT. Optimising the management of allergic rhinitis: an Australian perspective. MJA 2005;182(1): 28–33. Schering-Plough Pty Limited. ABN 57 000 235 245. 11 Gibbon Road, Baulkham Hills NSW 2153 The opinions expressed in this advertorial are not necessarily those of the AJP’s management or staff THE AUSTRALIAN JOURNAL OF PHARMACY VOL.87 OCTOBER 2006 ? 19