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Australian Journal of Pharmacy : May 2008
A PRESCRIPTION FOR A BETTER BUSINESS. Guardian is one of the top 40 retailers* That’s right, Guardian has just been named as one of the Top 40 retail turnover groups across Australia*. With over 215 Guardian Pharmacies nationally and more than 30 years in the business, we’ve proven our strength and stability in the marketplace. *Source: Inside Retailing Magazine, April/May 2008 What is the secret to our success? Our ‘health solutions’ brand positioning encourages your customers to seek professional advice and enable our members to offer the traditional role of a pharmacy. This, combined with our strong support network of marketing, merchandise, infi eld support and training has led Guardian to become one of the largest pharmacy brands in Australia. Exclusive Retail Support • Access to top supplier discounts for low minimum quantities and planograms for all key categories via our Embrace program. • Our comprehensive private label range delivers excellent gross profit on quality guaranteed products. • Guardian Retail Development Managers are your very own retail advisors. • We even help you out with merchandising, training, and store design. Expert Marketing Support Our integrated marketing program has been designed to drive customers into stores whilst delivering our brand positioning of great value, professional health advice and caring for the community. Programs include national media, catalogues, direct mail, loyalty club and much more. Community focus • Guardian Angel - A unique cause related marketing program that drives customers into your pharmacy to knit garments for needy children around the world. • School Bugs - A 60-page survival guide on common school age bugs. • Digital health kiosks enable customers to research health information and advice. This reinforces Guardian Pharmacies’ position as ‘The health care professionals’, providing health solutions. Most of all, the secret to Guardian’s success is delivering innovative marketing and management solutions. To fi nd out more about how this partnership can support your business, please call Vicki Dwight, National New Business Development Manager, on 0408 127 700. We offer our members better business outcomes with a complete retail and marketing solution. Support the Guardian Angel Knitting Program. THE GUARDIAN ANGEL 2008 RESOURCE MANUAL GP_PRE_0