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Australian Journal of Pharmacy : May 2008
news and revIew editorial Tail wags the ideas dog I ’m a fan of big ideas. So as a politically engaged citizen, I was excited when Prime Minister Rudd’s 2020 Ideas Summit was announced. However, my enthusiasm dimmed as the event approached because it was apparent that big, useful ideas for the future weren’t at the top of the Rudd 2020 ideasfest agenda. How so? The event received maximum media exposure and interest, and most participants spoke glowingly of the value of the event. Exactly! Health is one of the community’s top two concerns and the decision not to invite representatives of community pharmacy or the Australian Medical Association was curious. Surely the two key groups in implementing primary care policy initiatives would offer critical ammunition in the ideas battlefield for any aspirational discussion about building a better future. Perhaps Prime Minister Rudd and Health Minister Roxon believed there was an idea’s vacuum within the AMA and pharmacy. Certainly from pharmacy’s perspective, it hasn’t had much time in recent years to rub its neurones together and spark big ideas for the long term. Pharmacy (and the pharmaceutical industry for that matter) has been fully engaged with re-engineering its own backyard in order to respond to previous challenges thrown by government. And what did we get out of the 100 members of the the ajp IS 100% owneD BY pDL phaRmaCISt memBeRS The complete professional and business journal for pharmacists firstname.lastname@example.org Associated with ScriptX is HygieaRx which will make use of the de-identified data being streamed through ScriptX to help identify a range of new patient support services, including the critical issue of improving medication concordance. It joins MedsIndex at the forefront of pharmacy’s compact with government, the community and the pharmaceutical industry to find ways to improve patient concordance. In doing so, we achieve less PBS waste, better returns for manufacturers and pharmacies, as well as eroding the 140,000 annual medication-related hospitalisations. One would imagine that this is incentive enough for pharmacy, industry and medicos to work more closely, especially with the ongoing upheaval in the workings of the PBS and the expectations on the health system. At least members of the Medicines Partnership [Pharmacy]...has been fully engaged wITh re-engIneerIng ITs own backyard were noticed in a rare public display at the recent APP industry symposium. No real news to report other than to reinforce that they are speaking to each other and continue to work on issues of mutual concern. Sound like press release rhetoric? That’s the way it sounded to me. Here’s a big idea: how about instituting a process that ensures members of each of the Partnership’s organisational members receive feedback to inform and demonstrate that there is direction and quality in their dialogue. We won’t know until we know. health stream, sans pharmacists and medicos? Not a great deal apart from ideas already in the ether and a list of wishes. At least they’re now on the table and in the public’s and government’s consciousness. But are there any big ideas coming out of pharmacy? Certainly there’s the raft of IT initiatives announced at the recent APP. These initiatives, while not new ideas, provide a framework for a number of health-related goals. The ScriptX e-health gateway, for example, solves the problem of what sort of model should e-prescribing be based on, and ensures that pharmacy can have a degree of control in how this develops. The critical issue is whether the GPs, who’ll be offered its use for free, can see beyond professional rivalry and no financial incentive for its use, by understanding how it will benefit patient treatment in the long term. the australian journal of Pharmacy vol.89 may 2008 12 FOR the first time, members of the PSA are now able to earn CPD points by reading AJP’s education articles and successfully answering multiple-choice questions. It’s an important development because it means a large proportion of our readers now have another option to earn CPD points when a lack of PSA recognition in the past was a barrier to accessing AJP’s excellent educational offer. While we’re still to iron out some details, such as how many points should each article attract, all readers who are members of the PSA can confidently complete this month’s articles knowing that they’re adding to their professional development and being recognised for it. matthew eton EDITORIAL AND ADVERTISING OFFICES: Level 5, 8 Thomas Street, Chatswood NSW 2067 TELEPHONE: (02) 8117 9500 FACSIMILE: (02) 8117 9511 EMAIL: email@example.com WEB SITE: www.appco.com.au/ Managing Editor: David Weston Consulting Editor: Dr Jack Thomas Editor: Matthew Eton Associate editor: Janet Doyle Journalist: Jayamala Gupte Feature Writers: Kymberly Martin, Lisa Offord, Megan Haggan Advertising Account Managers: Rad Miller (02) 8117 9521 firstname.lastname@example.org Jeff Johnston (02)8117 9523 email@example.com Vicki Davidson (02) 8117 9522 firstname.lastname@example.org Art Director: Steve Wilson Production co-ordinator: Sarah Stanbridge BOARD OF DIRECTORS John R Coppock,(Chairman) FPS, FAICD, MAIPM Alan A Russell, OBE, FPS, MR Pharms S (Hon), FAIPM (HC), FAICD Leo Lewis, ASA, BBus David Mattingly David Weston, BA, DiplM-Lib,DipEdPub SUBSCRIPTIONS Within Australia $93.50 pa GST inclusive All other addresses $145 pa Single copies: Within Australia $9.35 GST inclusive Overseas $12.50 (includes postage) Inquiries (03) 9810 9900 The Australian Journal of Pharmacy is published each month by the Australian Pharmaceutical Publishing Co. Limited. ACN 004 082 053 Registered office: 40 Burwood Road, Hawthorn Vic 3122 Tel: (03) 9810 9900 Fax: (03) 9819 1706 Printed and bound by Craft Inprint ISSN 0311-8002 © 2008 APPCo Ltd. All AJP material is copyright. Reproduction in whole or in part is not permitted without the written permission of the publisher. Circulation: 16,553 September 2007 Australia’s largest circulating pharmacy publication