Home' Australian Journal of Pharmacy : Jan Feb 2015 Contents the dispersed hydrocortisone
is aggregated, with aggregates
spread throughout the products.
DermAid Soft has been specially
formulated for sensitive skin.
DermAid 0.5% and 1.0% are
generally suitable for mild skin
conditions, including dermatitis,
eczema, and transient problems like
mosquito bites and sunburn.
They offer quick relief from these
skin problems due to the inclusion
of dissolved hydrocortisone,
which offers up to four times
better delivery2 than dispersed
1% hydrocortisone as determined
DERMAID COVER ADVERTORIAL
Managing minor skin irritations with Ego
1. Wash the area with QV Intensive Moisturising Cleanser, a
gentle, soap-free wash enriched with moisturisers.
2. Apply DermAid 0.5% or 0.1% cream.
3. Moisturise using QV Intensive Body Moisturiser, to help keep
skin hydrated and supple.
Ego Pharmaceuticals 21–31 Malcolm Road, Braeside, Vic, 3195.
ummer is a key time for
minor skin problems—and
for more than 30 summers,
DermAid has been helping
Australians with problems like
rashes, itching, sunburn and bites.
manufacturer of DermAid,
Australia’s number-one selling
hydrocortisone cream,1 is driving
customers into pharmacy by
encouraging them to “be prepared
for minor skin irritations”.
Because DermAid offers the only
dissolved hydrocortisone formulation
available in Australian pharmacies,
it also offers fast relief, suitable for
most consumers—and there’s an
alternative formulation containing
dispersed hydorcortisone for people
with sensitive skin.
The brand is highlighting top
summer skin problems:
• sunburn—hydrocortisone eases
the discomfort of redness, pain
and swelling resulting from too
much UV exposure;
• mosquito bites;
• bee and insect stings; and
• heat rash, resulting in itchy
bumps, often found in skin folds.
It’s encouraging consumers not
to put up with these conditions—not
only are they uncomfortable, but
something as simple as a mosquito
bite or insect sting can become
infected if it’s scratched, so soothing
the itch is important.
Ego is also encouraging
prescribers to recommend DermAid,
for transient problems as well as
some ongoing skin problems.
DermAid is also designed for the
relief of problems which appear all
year round, such as atopic eczema,
contact dermatitis and allergy to
jewellery and cosmetics.
The improved vasoconstriction
occurs due to increased penetration
of the skin by the dissolved active:
the more vasoconstriction, the more
potent the corticosteroid.
DermAid 0.5% and 1.0%
creams also offer the benefit
of low irritancy potential, as
they’re lanolin, parabens and
chlorocresol-free, there’s reduced
risk of allergic reaction. Instead,
they contain moisturisers to
soothe irritated or inflamed skin,
and help rehydrate it.
They also offer the benefit of
being occlusive: occlusive creams
offer greater hydration than non-
occlusive creams, yet are less
greasy than ointments, making them
more attractive to consumers.
DermAid Soft is intended for
people with sensitive skin, to
help reduce inflammation and
10 | THE AUSTRALIAN JOURNAL OF PHARMACY VOL.96 JANUARY/FEBRUARY 2015
THE AUSTRALIAN JOURNAL OF PHARMACY VOL.96 JANUARY/FEBRUARY 2015 | 11
THE TOTAL MARKET FOR TOPICAL
HYDROCORTISONE IS WORTH MORE THAN
OFFERING A REAL OPPORTUNITY FOR
REFERENCES: 1 Aztec Pharmacy Data 02/11/2014. 2 Greive KA, Barnes TM. Increased bioavailability of hydrocortisone dissolved in a cream base. Australas J Dermatol. 2013. doi: 10.1111/ajd.12128.
Dermaid 1% Cream — Apply a small amount to affected skin 1–2 times daily as required. Dermaid Soft 1% Cream — Apply a small amount to affected skin 2–4 times daily.
Review full Product Information (PI) before recommending DermAid 1% Cream or DermAid Soft 1% Cream. PI available upon request from Ego Pharmaceuticals.
Minor skin problems are common,
occurring all year round, and
the total market for topical
hydrocortisone is worth more than
$12m,1 offering a real opportunity
for community pharmacists.
DermAid is the clear market
leader, with 54.1% of the market.1
DermAid is available in two
• dissolved hydrocortisone, the
active in DermAid 0.5% cream
and DermAid 1.0% cream. These
creams contain hydrocortisone
in a smaller particle size, spread
evenly throughout the product;
resulting in faster penetration
of the epidermis and greater
potency of the active. This leads
to improved effectiveness of the
products, more quickly.
• dispersed hydrocortisone, in
DermAid Soft 0.5% cream and
DermAid Soft 1.0% cream. These
offer a gentler action and slower
penetration of the epidermis:
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